Quote from Company of One ?

If you have an idea for starting a business that requires a lot of money, time, or resources, you’re mostly likely thinking too big. Your idea can be scaled down to the basics – do it now, do it on the cheap, and do it quickly – and then iterated upon. Start without automation or infrastructure or overhead. Start by helping one customer. Then another. This puts your focus on helping people immediately with what you’ve got available to you right now. Work on things like sales funnels and automation when it no longer makes sense to personalize your interactions with customers in surprising and delightful ways.

– Paul Jarvis, Company of One (pg. 22)